Erwan Derlyn

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A jargon-free go-to-market strategy template
For startup founders who strongly despise marketing
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Erwan Derlyn
SEO for early-stage startups
Is SEO worth the effort for startups?
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Erwan Derlyn
Startup culture and mental health
A conversation with Victoria Trepp, Chief Psychologist at Mindler
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Erwan Derlyn
A pitch that is music to the ears
What if a hitmaker like Max Martin produced your next pitch deck?
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Erwan Derlyn
Talk to customers: the first date
You’ve finally launched your product off the ground, but the results aren’t as expected. You need to figure out why. Fellow founders, advisors, and…
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Erwan Derlyn
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A pitch that is music to the ears
 • Erwan Derlyn
Go-to-market strategy: what startup founders can learn from the NFT craze
 • Erwan Derlyn
Kickstarting customer acquisition is hard! Here's a simple framework to help you get started
 • Erwan Derlyn
Joining as the first marketer
 • Erwan Derlyn
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Go-to-market strategy: what startup founders can learn from the NFT craze
It's been another wild week for non-fungible tokens (NFTs) and the crypto market: Dapper Labs Inc, the company behind the popular NBA Top Shot platform…
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Erwan Derlyn
Joining as the first marketer
A friend of mine recently landed a job at a startup as the first marketer and reached out for advice. I often get this question, so I’m turning my…
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Erwan Derlyn
Data strategy for early-stage startups
with Jacob Gustafsson (former Analytics Lead at Zettle by PayPal)
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Erwan Derlyn
Kickstarting customer acquisition is hard! Here's a simple framework to help you get started
It's never been easier to start a company. During the last 20 years, the time and cost of starting a business decreased substantially worldwide. But…
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Erwan Derlyn
Where to find your first growth marketer?
Beyond your own network and without contracting a talent acquisition agency
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Erwan Derlyn
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Comparison marketing
Why mentioning your competitors can be an effective go-to-market strategy?
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Erwan Derlyn
Erwan Derlyn
Erwan Derlyn
Practical marketing advice for startup teams, delivered when inspiration strikes
© 2023 Erwan Derlyn
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