Erwan Derlyn
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A Riff on Thought Leadership in the Age of Generative AI
As an indie consultant, sharing my perspectives on my blog or social media, aka thought leadership, is an essential part of establishing credibility in…
20 hrs ago
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Erwan Derlyn
November 2023
AI Tools Blur the Line Between Marketing Strategy and Tactics for Startups
And How to Use ChatGPT to Make Better Marketing Decisions
Nov 1, 2023
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Erwan Derlyn
September 2023
PR for Startups
Interview + Workshop with Clara Armand-Delille, Founder & MD @ThirdEyeMedia
Sep 28, 2023
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Erwan Derlyn
August 2023
The Mirage of Product-Market Fit
In the startup world, everyone talks about getting to "Product-Market Fit" (PMF). Essentially, PMF is the validation that you’ve made something people…
Aug 23, 2023
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Erwan Derlyn
February 2022
My Simple Go-To-Market Strategy Template
For startup founders with no marketing experience
Feb 10, 2022
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Erwan Derlyn
January 2022
Startup Culture and Mental Health
A conversation with Victoria Trepp, Chief Psychologist at Mindler
Jan 11, 2022
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Erwan Derlyn
November 2021
What if Max Martin Designed Your Pitch Deck?
Applying hit songwriting rules to your startup pitch
Nov 15, 2021
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Erwan Derlyn
October 2021
How to Talk to Your First Customers
Establishing connections and extracting actionable insights for growth
Oct 13, 2021
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Erwan Derlyn
September 2021
Go-To-Market Strategy: What Startup Founders Can Learn From the NFT Craze
It's been another wild week for non-fungible tokens (NFTs) and the crypto market: Dapper Labs Inc, the company behind the popular NBA Top Shot platform…
Sep 28, 2021
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Erwan Derlyn
August 2021
What It’s Like to Be the First Marketer in a Startup
9 curated tips from marketers who have been there
Aug 17, 2021
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Erwan Derlyn
July 2021
Data Strategy for Early-Stage Startups
with Jacob Gustafsson (former Analytics Lead at Zettle by PayPal)
Jul 1, 2021
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Erwan Derlyn
May 2021
How to Find Your First Customers
My simple framework to kickstart customer acquisition
May 25, 2021
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Erwan Derlyn
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