About


French native, I’m based in Sweden since 2008 and currently work as an independent growth marketing consultant. I help businesses and leaders to leverage growth opportunities and drive sustainable change in their organizations and careers. I’m also a columnist at FrenchWeb and an occasional guest lecturer at Berghs School of Communication and Linnéuniversitetet.

I started my career in a global digital agency (2010-2013) before joining iZettle (2013-2016) and Hem (2016-2017), respectively as Head of Organic Acquisition and Head of Growth. I hold an MBA in Leadership and Management from Linnéuniversitetet (Kalmar, Sweden) and a Bachelor in Economics from The Faculty of Economics (Rennes, France).

On the private side, I’m a proud father of two, a basketball enthusiast, and a sneaker connoisseur.

Expertise


+ Social Media

+ e-Commerce

+ Lead Generation

+ Personal Branding

+ SEO

+ Content Marketing

+ Digital Leadership

+ International Expansion

Selected Work


Side Projects


Poppice: a real estate management platform built to help hospitality businesses list and distribute their inventory. 

French Tech Nordics:  a community connecting French talents, entrepreneurs, and investors in the Nordic countries.

Basket STHLM: Stockholm’s largest street basketball community connecting 1,000+ players. 

Keynotes & Lectures


Webbdagarna – Keynote Speaker “To pay, or not, to play – can you still grow online without advertising in 2018?”

IIS Goto 10 – Keynote Speaker “How to Grow Your Early-Stage Start-Up Without Any Advertising?”

Berghs School of Communication – Guest lectures

Hyper Island – Guest lectures

Linnaeus University – Guest lectures

Interviews


Smart Insights: MarketingMinds: Interview with Independent Digital Marketing Consultant Erwan Derlyn

Digital Mic Drop: Digital marketing consultant Erwan Derlyn helps leaders thrive in the digital age

Invest Stockholm: How do you balance a challenging career in the tech industry with having a family?

Local Glimpse Show: Swedish unicorns

Facebook Success Story: iZettle’s launch in Brazil

RTS (National TV): De Spotify à Candy Crush, Stockholm est devenue la Silicon Valley d’Europe (segment starts 19:30)

iZettle: Does Google love you?

Publications


Thesis: Drivers and Implementation of Change: An attempt to depict successful factors