My last post was a conversation with the team behind Sweden Tech Connect – a non-profit initiative connecting talents who recently lost their jobs due to the current crisis with Swedish startups still hiring.
This time I answer their questions during a webinar on growth marketing with the talented Carl Lager (Growth, Hedvig).
Some of the topics we discussed:
- what is growth marketing and the growth mindset
- the tools and resources you can use to get started
- collaboration between sales and marketing teams
- strategies and tactics startups can use during a crisis
- the impact of the pandemic on advertising and branding
Here is the recording in case you missed it: