Erwan Derlyn
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A pitch that is music to the ears
What if a hitmaker like Max Martin produced your next pitch deck?
Erwan Derlyn
Nov 15, 2021
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A pitch that is music to the ears
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A jargon-free go-to-market strategy template
For startup founders who strongly despise marketing
Erwan Derlyn
Feb 10, 2022
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A jargon-free go-to-market strategy template
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Go-to-market strategy: what startup founders can learn from the NFT craze
It's been another wild week for non-fungible tokens (NFTs) and the crypto market: Dapper Labs Inc, the company behind the popular NBA Top Shot platform…
Erwan Derlyn
Sep 28, 2021
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Go-to-market strategy: what startup founders can learn from the NFT craze
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Kickstarting customer acquisition is hard! Here's a simple framework to help you get started
It's never been easier to start a company. During the last 20 years, the time and cost of starting a business decreased substantially worldwide. But…
Erwan Derlyn
May 25, 2021
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Kickstarting customer acquisition is hard! Here's a simple framework to help you get started
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Joining as the first marketer
A friend of mine recently landed a job at a startup as the first marketer and reached out for advice. I often get this question, so I’m turning my…
Erwan Derlyn
Aug 17, 2021
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Joining as the first marketer
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Data strategy for early-stage startups
with Jacob Gustafsson (former Analytics Lead at Zettle by PayPal)
Erwan Derlyn
Jul 1, 2021
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Data strategy for early-stage startups
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Where to find your first growth marketer?
Beyond your own network and without contracting a talent acquisition agency
Erwan Derlyn
Feb 9, 2021
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Where to find your first growth marketer?
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Startup culture and mental health
A conversation with Victoria Trepp, Chief Psychologist at Mindler
Erwan Derlyn
Jan 11, 2022
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Startup culture and mental health
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Talk to customers: the first date
You’ve finally launched your product off the ground, but the results aren’t as expected. You need to figure out why. Fellow founders, advisors, and…
Erwan Derlyn
Oct 13, 2021
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Talk to customers: the first date
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Comparison marketing
Why mentioning your competitors can be an effective go-to-market strategy?
Erwan Derlyn
Feb 27, 2020
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Comparison marketing
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SEO for early-stage startups
Is SEO worth the effort for startups?
Erwan Derlyn
Oct 14, 2019
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SEO for early-stage startups
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