A pitch that is music to the earsWhat if a hitmaker like Max Martin produced your next pitch deck? That’s an odd question I started asking myself after watching the Netflix documentary…
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Talk to customers: the first dateYou’ve finally launched your product off the ground, but the results aren’t as expected. You need to figure out why. Fellow founders, advisors, and exp…
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Go-to-market strategy: what startup founders can learn from the NFT craze It's been another wild week for non-fungible tokens (NFTs) and the crypto market: Dapper Labs Inc, the company behind the popular NBA Top Shot platform…
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Joining as the first marketerA friend of mine recently landed a job at a startup as the first marketer and reached out for advice. I often get this question, so I’m turning my answ…
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Data strategy for early-stage startupswith Jacob Gustafsson (former Analytics Lead at Zettle by PayPal)
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Kickstarting customer acquisition is hard! Here's a simple framework to help you get startedIt's never been easier to start a company. During the last 20 years, the time and cost of starting a business decreased substantially worldwide. But it…
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Where to find your first growth marketer?Beyond your own network and without contracting a talent acquisition agency
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Comparison marketingWhy mentioning your competitors can be an effective go-to-market strategy?
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SEO for early-stage startupsIs SEO worth the effort for startups?
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Publish on Substack
Erwan Derlyn is on Substack – the place for independent writing