Erwan Derlyn

A Riff on Thought Leadership in the Age of Generative AI

Exploring the Changing Dynamics of Thought Leadership

Mar 28, 2024 • 

Erwan Derlyn

November 2023

AI Tools Blur the Line Between Marketing Strategy and Tactics for Startups

And How to Use ChatGPT to Make Better Marketing Decisions

Nov 1, 2023 • 

Erwan Derlyn

September 2023

PR for Startups

Interview + Workshop with Clara Armand-Delille, Founder & MD @ThirdEyeMedia

Sep 28, 2023 • 

Erwan Derlyn

August 2023

The Mirage of Product-Market Fit

In the startup world, everyone talks about getting to "Product-Market Fit" (PMF).

Aug 23, 2023 • 

Erwan Derlyn

February 2022

My Simple Go-To-Market Strategy Template

For startup founders with no marketing experience

Feb 10, 2022 • 

Erwan Derlyn

January 2022

Startup Culture and Mental Health

A conversation with Victoria Trepp, Chief Psychologist at Mindler

Jan 11, 2022 • 

Erwan Derlyn

November 2021

What if Max Martin Designed Your Pitch Deck?

Applying hit songwriting rules to your startup pitch

Nov 15, 2021 • 

Erwan Derlyn

October 2021

How to Talk to Your First Customers

Establishing connections and extracting actionable insights for growth

Oct 13, 2021 • 

Erwan Derlyn

September 2021

Go-To-Market Strategy: What Startup Founders Can Learn From the NFT Craze

It's been another wild week for non-fungible tokens (NFTs) and the crypto market:

Sep 28, 2021 • 

Erwan Derlyn

August 2021

What It’s Like to Be the First Marketer in a Startup

9 curated tips from marketers who have been there

Aug 17, 2021 • 

Erwan Derlyn

July 2021

Data Strategy for Early-Stage Startups

with Jacob Gustafsson (former Analytics Lead at Zettle by PayPal)

Jul 1, 2021 • 

Erwan Derlyn

May 2021

How to Find Your First Customers

My simple framework to kickstart customer acquisition

May 25, 2021 • 

Erwan Derlyn